Updated: Feb 22
The "takeaway" sales tactic is a method of creating a sense of urgency or scarcity in the customer's mind, by suggesting that there is a limited opportunity to make a purchase.
It's important to note that the "takeaway" tactic should be used with caution, and it should be used in an authentic way. It's important to not to create a false sense of scarcity or urgency and also, it's important to be prepared to handle any objections the customer may have.
It involves letting the customer know that there is a limited supply of the product or service, or that a special deal or offer will only be available for a limited time. The idea is to create a sense of FOMO (fear of missing out) in the customer and encourage them to make a purchase before the opportunity is gone.
The "takeaway" tactic can be used in various ways, such as suggesting that there are only a few units left in stock, or that a special offer will expire at a certain date.
For example, a salesperson using the "takeaway" tactic might say:
"We only have a few units left in stock and our sale ends at the end of the week. If you're interested, I recommend that you make a purchase today to ensure that you don't miss out on this opportunity."
Another example of how this technique can be used may sound like this:
Salesperson: Hi, how can I assist you today?
Customer: Hi, I was looking for a new smartphone.
Salesperson: Great! We have some fantastic models available right now. I highly recommend the XYZ model, which has all the latest features, a great camera, and long battery life.
Customer: Sounds good, but I'm not sure if it's within my budget.
Salesperson: I understand, but we're offering a 20% discount on this model right now. However, we have limited stock left, and this model is in high demand.
Customer: That's a good deal, but I'm still not sure.
Salesperson: I completely understand. Unfortunately, this model is in high demand, and we only have a few left in stock. If you don't take advantage of this deal now, you might miss out on the opportunity to get this phone at such a great price.
Customer: Hmm, that's a tough decision.
Salesperson: I completely understand. I don't want you to miss out on this great opportunity, so I'll give you a few minutes to think about it. Let me know if you have any questions; I'll be happy to help.
(5 minutes later)
Salesperson: Have you made a decision?
Customer: Yes, I'll take the phone.
Salesperson: Great! I'm happy you decided to take advantage of this amazing deal. Let me help you complete the purchase process.
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